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Voice over for brand communication: How well it should be?

In such a competitive world, why are there brands that stand out from others when they sometimes offer the same products? The answer is the benefit offered by each of the brands to their consumers. In marketing, the way to communicate and sell the product can outperform the most mediocre product, or beat the most powerful product. Today, brand communication is an important asset for brands.

Step 1: Identify your style

If you want to use a voice for your internal communication, before making a script, or looking for the best voice, identify what style your brand has. The style is the way in which an institution or company makes its particular quality known. You can easily hire online professional voice over artists for any project from Voquent. The most used communication styles and some branches are –

  • Natural: (cosmetics, personal hygiene products, food, beverages, clothing, travel agencies, universities)
  • Traditional: (beverages, businesses, legal offices, companies related to health, construction)
  • Elegant: (jewelry, makeup, high-end cars,)
  • Romantic: (cosmetics, clothing, brands related to the family, or the couple)
  • Creative: (food, drinks, technology, clothing)

Step 2: Choose your message

Here are the general requirements by style –

  • Natural: Communication is simple and organic. 
  • Traditional: The claims are high, because there is a prestige to take care of and maintain. 
  • Elegant: The pretensions are high, but emphasis must be placed on the value of what is being sold.
  • Romantic: Communication is more familiar and trustworthy.

Step 3: Choose the voice talent for your project

The voice over artist must support each style. He or she is the one who is going to shape the message so that it is effective. A poor choice of voice for your project can waste your time and money, reverse the message and make it understood in another way. Consider this when choosing a voice for your project –

  • Natural: They must be young, natural voices. 
  • Traditional: The formal voices and with a tendency to the traditional institutional go in this category. 
  • Elegant: The talent must be very careful since the copy must be inspirational.
  • Romantic: They can be both young and old voices, depending on the product.
  • Creative: Choose talents who can offer voice characterizations.

A pretty voice or a proper voice

The most beautiful voice may not work for your project, but rather the one that suits your communication needs. We hope that this article has been to your liking. If you think it could be useful for someone else, share it.

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Fashion

Top 3 Sustainable Recycling  Businesses

Recycling businesses are the most sustainable ways to restore and recycle waste. Here are three types of sustainable business that include recycling various materials.

1. Cloth Bag

Bags are commonly used in daily lives. They’ve become a part of our lives. But these are mostly made of plastic. Do you think plastic is safe for the environment? No, it isn’t. That is why we need to use screen cloth bag (ถุง ผ้า สกรีน, which is the term in Thai) that are recyclable and eco-friendly. You can start your cloth bag business with a very low investment. If you know to stitch then it’s a piece of cake. Or you can even hire a tailor to stitch your designs. You can sell them separately or else you can sell them as a pack. Set a budget for your business and earn a bit of income from it. It is a great idea to produce cloth bags to reduce global warming (รับผลิตถุงผ้า ลดโลกร้อน, term in Thai).

2. Recycling Paper

Recycling paper has been the most sustainable business ever since people have started realizing the value of trees. You can even try this business. Earlier recycling paper was only done in certain steps and factories. But now the demand for paper has increased and people have found various tools to recycle paper. You can make paper at home with very few tools. And the handmade paper has a very special place these days. Handmade journals, handmade books are the new trend. Follow this trend and try to make money from it. It only helps you get a side income but it is also good for the environment. Many people tend to buy customized handmade books and journals even though they are costly. This is because of the look those books and journals give. Try making paper at your home as your first step. If you think you can do it by yourself then start making books and then journals.

3. Recycled Clothes

Thrifting is a better word to use rather than recycled clothes. Thrift stores are increasing gradually. Thrifting is all about designing your old clothes into brand new ones. If you think you don’t want to use old clothes you can buy rejected pieces at a low price, design them according to your designs and sell them for a profit. You can even design cloth bags with old or rejected clothes. If you are a designer then you can establish your thrifting brand.

So, these are the top 3 sustainable recycling businesses. You don’t need much effort or equipment to start these businesses.

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